William Hill Cheltenham Offers 2025
With a leading bookmaker like William Hill Cheltenham offers are a big part of their horse racing coverage. Discover what new sign ups receive from this famous brand and the regular promotions that existing customers can make use of during the Festival.
William Hill New Customer Offer for Cheltenham
The William Hill welcome deal for the Cheltenham Festival is easy to activate, generous and will prove to be very useful for punters.
Sign up and bet £10 at minimum odds of 1/2 (1.5) and once that qualifying bet is settled, they will give you £30 in William Hill free bets for Cheltenham or other sportsbook markets.
You have to enter the relevant bonus code when signing up. The free bets are three separate £10 free bets, which you must use within 30 days.
In the next couple of sections we’re going to explore the key terms and conditions of this welcome deal and show you exactly how to claim it.
Terms & Conditions
The William Hill Cheltenham offer for new customers has terms and conditions attached, which must be adhered to in order to receive the free bets.
We think that that the conditions and wagering requirements are pretty reasonable and that you should have no issues in successfully claiming your reward. It’s a simple process, but just make sure that you take account of the following bonus terms, especially when it comes to the deposit restrictions.
- The promotion is only available to new customers registered in the United Kingdom in pound sterling.
- If you take part in the promotion you will not be eligible for any other new customer promotion.
- Register your William Hill account through the William Hill website or app using the promo code R30.
- Minimum £10 bet stakes on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets).
- If you cash in your bet your stake will no longer constitute a qualifying stake for participation in this promotion.
- This promotion is not available to new accounts to which funds are paid into by PayPal, Paysafe, Nuvei Apple Pay or William Hill PLUS Card.
- The £30 of Free Bets will be credited to your account once the qualifying bet has settled and will expire if not used within seven days.
- Any bonus that has not been redeemed before the end of the seven day period will be deleted.
- The bonus is non-refundable and cannot be withdrawn as cash.
- A bonus can only be used once.
How to Claim the William Hill Cheltenham Offer
Now we’re going to take you through what you have to do to take advantage of the William Hill Cheltenham sign up offer. Follow these simple steps to access the welcome offer.
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Visit William Hill
Go to the William Hill online betting site. In the top right corner of the screen. there's a yellow Join button. Click on it.
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Register an Account
A pop up will appear that explains the basics of the sign up process. Click on the blue button marked ‘Start’ to move through to the registration form. Add your personal details, set deposit limits, create your login information and don’t forget to add the William Hill Cheltenham promo code, which is R30.
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Make a Payment
Now it’s time to add some funds. In the top right hand of the screen will be a box which shows how much money is in your account, which at this point will be £0.00. Click on it to bring up your account details. You will see blue buttons towards the top of this section marked ‘Withdraw’ and ‘Deposit’. Click on the deposit option, choose a payment method, add the details, select how much you want to deposit and confirm the transaction. Remember that certain payment methods have eligibility restrictions, so make sure that you use one that is authorised, such as a debit card. The minimum deposit is £10, as that is the amount that you will need to bet.
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Place Qualifying Bet
With money in your account it is time to make your qualifying wager to get your William Hill Cheltenham free bet deal. Look through the sports betting markets, find a bet type that you like the look of and click on the odds. This will add the wager to your bet slip, where you must enter the staking details. The minimum stake is £10 and you must stake on odds that are 1/2 (1.5) or greater. Once you’re happy that the stakes are right and the minimum odds requirement has been fulfilled, confirm the wager.
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Use Your Bet Tokens
Once the qualifying bet is settled you will get your free bets. They will take the form of three separate £10 tokens. To use them, just find a bet on the Cheltenham Festival or another sporting event and click on the odds. That will add the wager to your bet slip. On the slip there will be a yellow button marked ‘Free Bets, Boosts and more’, which you need to click to apply one of your £10 free bets to the wager. If your free bets win, you can withdraw any returns immediately, as there are no wagering requirements in place. There is a 30 day expiry limit in place, so make sure you use the free bets before then.
William Hill Sponsorship at Cheltenham
Cheltenham is the biggest meeting in the horse racing calendar and competition for sponsorship of their races is fierce among the UK’s biggest bookmakers.
William Hill are one of the top betting sites available and are arguably the British brand that enjoys the greatest recognition with the general public, thanks to the longstanding presence of their high street shops.
It is perhaps no surprise then that William Hill are a sponsor of the Cheltenham Festival. Previously, they have sponsored the Ultima Handicap Chase and Supreme Novices’ Hurdle both on Champion Hurdle day.
They are the current sponsors of the County Hurdle, which takes place on the Friday of the Cheltenham schedule, Gold Cup day.
William Hill Cheltenham Odds for the Gold Cup
The Festival is punctuated with championship races which serve as the highlight of each day. Undoubtedly, the biggest race of all is the Gold Cup, for which you can expect to find plenty of William Hill Cheltenham offers, nearer the time of the race.
Here are the current Gold Cup odds from William Hill, along with the best available industry prices from other bookmaker sites.
| Cheltenham Gold Cup Horses | William Hill Cheltenham Odds | Industry Best Price |
| Galopin Des Champs | 2/5 | 8/13 |
| Fact To File | 5/1 | 7/1 |
| Banbridge | 6/1 | 10/1 |
| Corbetts Cross | 14/1 | 20/1 |
| Monty’s Star | 14/1 | 20/1 |
| Grangeclare West | 16/1 | 16/1 |
| L’Homme Presse | 16/1 | 25/1 |
| Grey Dawning | 16/1 | 33/1 |
| Embassy Gardens | 25/1 | 50/1 |
| Hewick | 33/1 | 50/1 |
| Jungle Boogie | 33/1 | 50/1 |
| Gentlemansgame | 33/1 | 66/1 |
| Ahoy Senor | 40/1 | 80/1 |
| The Real Whacker | 50/1 | 66/1 |
| Conflated | 50/1 | 100/1 |
| Royale Pagaille | 50/1 | 100/1 |
| Minella Cocooner | 66/1 | 100/1 |
William Hill Cheltenham Offers for Existing Customers
The William Hill offers for Cheltenham are not just for new sign ups. If you already hold an account with them you will find a wide variety of relevant promotions which you can regularly use when betting on William Hill racing markets.
Let’s take a look at the William Hill Cheltenham promotions that are available for existing customers.
William Hill Best Odds Guaranteed
With best odds guaranteed you can place a bet with some assurance that you’ll get the top prices.
If you bet on a horse and take the available odds, only the find that the eventual Starting Price is bigger, you won’t be out of pocket. With BOG, the bookie will pay out at the bigger odds, should the SP be larger than the price you take.
So, is William Hill Best Odds Guaranteed? The good news is that this offer is available at Hills on horse racing betting all year round. You have to opt-in on race day, with the William Hill BOG time starting at 8am.
Cheltenham Non-Runner Money Back
Betting on the Cheltenham Festival is available months in advance of the event. When you place a bet during this ante-post period you do so at a risk. If the horse you back ends up being a non-runner, then you will lose your stake.
The Non-Runner Money Back deal and market, you can protect any Cheltenham bet that you place from January 1 onwards. Often called Non-Runner No Bet (NRNB) elsewhere, but here it’s NRMB.
This William Hill Cheltenham offer ensures that you will get a cash refund if the horse that you have backed turns out to be a non-runner. If it’s a selection within an accumulator, then that leg of the acca no longer counts.
William Hill Extra Places
The range of extra William Hill each way places options is a strong reason to make them your bookie for Cheltenham.
William Hill extra place races makes each-way betting a simpler proposition. They increase the each-way terms on certain selected races, sometimes going as far as doubling the amount of places on offer.
Then there is the option of Pick Your Places, which is available on all UK & Irish horse racing from 10am on the day of races with six or more runners. Rather than take the advertised place terms, you can pick the place terms and resulting EW odds. With so many competitive races, this is one of the best Cheltenham Festival offers available.
Top Price Guarantee
William Hill offer a Top Price Guarantee for certain races at the Festival, with the biggest odds in the industry available.
On the morning of the race, Hills will offer an industry-leading price for a set time. They guarantee that you won’t find bigger odds anywhere else.
This is a separate promotion to their BOG offer. So keep an eye out for this guarantee and be ready to take advantage during the bonus period.
William Hill Cheltenham Specials
William Hill have a Road to Cheltenham section featuring odds boosts for selected runners in major Festival races.
All of these bets have Non-Runner Money Back in place, so this is an offer which only has upsides and doesn’t come with any extra risk.
Nearer the time of the Festival you can expect to find additional specials available for Cheltenham, such as boosted doubles.
Bet Boost
William Hill give you the three separate chances give a Bet Boost to a horse racing bet, every single day. Just add a bet to your bet slip and price the option marked ‘Boost’.
This then adds a bet boost token to the wager. These daily tokens can enhance the price of whatever horse you’re betting on, so make sure you add this option to increase the value that you receive from William Hill.
How to Maximise William Hill Cheltenham Offers
As you now know, there are a a wide range of Cheltenham betting offers available that you can use in conjunction with wagering on the Festival at William Hill. Such deals are for both new and existing customers.
Here are some ways to maximise your William Hill Cheltenham offers.
- Sign up in plenty of time so that when your qualifying bet settles, you will receive your William Hill free bet for Cheltenham and be able to use them on the Festival.
- Double check that you have fulfilled all the qualifying criteria during the sign-up process and that you use the correct William Hill deposit methods, to ensure that you get the maximum bonus.
- Wait until William Hill have their Non-Runner No Bet deal in place for Cheltenham before placing any ante-post bets.
- There are a variety of enhanced offers available for Cheltenham, so make sure that you have at least one of Best Odds Guaranteed, Top Odds Guaranteed or a Bet Boost in place.
- Keep an eye out during the Festival for the array of special bet promotions that William Hill are likely to offer.
Why Choose William Hill for Cheltenham Betting?
We think that the range of William Hill Cheltenham offers compares very well with what is available elsewhere. The welcome offer is easy to access and will triple your initial investment in the form of free bets.
Then you can make use of the array of promos for existing customers, all of which will be an aid to your profitability. Yet as you would expect from one of the biggest names in the industry, there is more to William Hill than just promotions.
Go to any horse racing market and see an impressive depth of coverage with stats, advice and easy options to add useful promos all in place. The range of betting options is better than you’ll find at most other bookies.
The customer service is top notch and making payments is easy, with a generous daily William Hill withdrawal limit available. With the great additional features including a top mobile app, a site for tips and live streaming, we’d strongly recommend opening a William Hill account to make the most of the Festival.
FAQs
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